And that's one of the things I think people don't understand. CLEAR TODOS ICLOUD SYNC ANDROIDBut I've seen headlines stating that the firm will be making Windows "more like Windows 7," is "removing the tiles from Windows 8," and "has finally admitted defeat."įirst, the overreaching strategy, as elegantly explained by new Microsoft CEO Satya Nadella, is "mobile first, cloud first." But just as Apple has both iOS devices and Macs, and Google has both Android and Chrome OS, Microsoft must serve the same two markets: A mobile, touch-first, device-based market that will eventually represent the bigger volume, and the traditional PC user base that represents its current volume.īoth are important. You'd think that, given the poor reception Windows 8 received, anyone and everyone would simply cheer Microsoft's decision to actually listen to feedback and adapt the product accordingly. The way others have framed these changes is troublesome. And with the firm confirming my earlier report that it will add a Start menu and the ability to run Moderns apps in floating windows on the desktop, you can see what some of the next steps will be. CLEAR TODOS ICLOUD SYNC UPDATEI care about this stuff, and I'm not going to apologize for that.īut as I later wrote in my Windows 8.1 Update 1 Review, it's also important to put this change in perspective: Update 1 is a step towards a future in which Windows will work better, and more naturally, on a wide variety of device types. As I noted in What the Heck is Happening to Windows? a few months back, I am perhaps a bit too concerned about some of the specifics of how Microsoft is getting from here to there, in that there are currently some weird user experience inconsistencies. We can quibble over the details, the specific implementations. And it's now working to treat them like first class citizens too. What's changed is that the firm now understands-and respects-that a huge percentage of its user base will still use Windows on traditional PCs. One of the things that I think was lost amid all the news this past week at Build is that Microsoft's Windows course adjustment isn't a retreat from its touch-first focus for the future: the firm still believes that mobile computing combined with cloud services is the way forward.
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